DISCOVER THE INITIATIVE

A joint Efma and Accenture initiative, The Customer Insight & Growth Banking Innovation Awards (formerly known as the Distribution & Marketing Innovation Awards) have been serving as a catalyst for innovation in the banking sector since their inception in 2012. This global competition aims to identify and award the best ideas and practices that are transforming the industry for the benefit of the customer.

Top countries

We celebrate innovation from all around the world. Discover where the most disruptive banking projects come from !

Argentina
2 innovations
2 innovations
Australia
14 innovations
14 innovations
Austria
39 innovations
39 innovations
Bahrain
8 innovations
8 innovations
Bangladesh
6 innovations
6 innovations
Belgium
48 innovations
48 innovations
Bosnia and Herzegovina
6 innovations
6 innovations
Brazil
130 innovations
130 innovations
Bulgaria
26 innovations
26 innovations
Canada
40 innovations
40 innovations
Chile
3 innovations
3 innovations
China
5 innovations
5 innovations
Colombia
13 innovations
13 innovations
Croatia
29 innovations
29 innovations
Czech Republic
23 innovations
23 innovations
Denmark
20 innovations
20 innovations
Egypt
3 innovations
3 innovations
Finland
8 innovations
8 innovations
France
331 innovations
331 innovations
Georgia
14 innovations
14 innovations
Germany
30 innovations
30 innovations
Ghana
6 innovations
6 innovations
Greece
32 innovations
32 innovations
Hong Kong
7 innovations
7 innovations
Hungary
9 innovations
9 innovations
India
128 innovations
128 innovations
Indonesia
29 innovations
29 innovations
Ireland
25 innovations
25 innovations
Israel
35 innovations
35 innovations
Italy
221 innovations
221 innovations
Japan
19 innovations
19 innovations
Kazakhstan
5 innovations
5 innovations
Kenya
5 innovations
5 innovations
Korea (South)
21 innovations
21 innovations
Kuwait
10 innovations
10 innovations
Lebanon
51 innovations
51 innovations
Lithuania
5 innovations
5 innovations
Malaysia
60 innovations
60 innovations
Mauritius
5 innovations
5 innovations
Mexico
8 innovations
8 innovations
Morocco
14 innovations
14 innovations
Mozambique
1 innovation
1 innovation
Netherlands
27 innovations
27 innovations
New Zealand
7 innovations
7 innovations
Nigeria
37 innovations
37 innovations
Norway
4 innovations
4 innovations
Oman
7 innovations
7 innovations
Pakistan
25 innovations
25 innovations
Peru
2 innovations
2 innovations
Philippines
43 innovations
43 innovations
Poland
113 innovations
113 innovations
Portugal
49 innovations
49 innovations
Qatar
3 innovations
3 innovations
Romania
8 innovations
8 innovations
Russian Federation
69 innovations
69 innovations
Saudi Arabia
3 innovations
3 innovations
Serbia
10 innovations
10 innovations
Singapore
96 innovations
96 innovations
Slovakia (Slovak Republic)
12 innovations
12 innovations
South Africa
107 innovations
107 innovations
Spain
140 innovations
140 innovations
Sri Lanka
3 innovations
3 innovations
Sweden
9 innovations
9 innovations
Switzerland
11 innovations
11 innovations
Taiwan
5 innovations
5 innovations
Thailand
56 innovations
56 innovations
Turkey
324 innovations
324 innovations
USA
47 innovations
47 innovations
Ukraine
3 innovations
3 innovations
United Arab Emirates
134 innovations
134 innovations
United Kingdom
64 innovations
64 innovations
Vietnam
9 innovations
9 innovations
Zimbabwe
2 innovations
2 innovations
Africa
Asia and Pacific
Europe
Midle East
North America
South America

Discover the initiative

Submission
Vote
Ceremony
Check the winners

Submit your Innovation

From June 1st to September 9th

Since its launch in 2013, the Customer Insight & Growth Banking Innovation Awards have served as a catalyst for innovation in the retail banking sector and have helped banks build better disruptive strategies.

The 7th edition submitting period is now open!

Simply submit your most innovative projects now to enter the 2019 competition. You can even start submitting your project now and finalize it later. You have until 6th September 2019 to submit!

 

Submit now     

Voting process

From September 9th to 24th

Nominees for each category will be shortlisted by the Efma Innovation Committee.

Efma members and non-members from financial institutions only visiting the website will vote for the 7 standard categories (excluding the Global Innovator category). To do so, they will establish a podium ranking of Gold, Silver, and Bronze, among the 6 nominees per category.

Voters will take into consideration the following criteria:

Originality / Impact / Universality

The award ceremony

Our yearly ceremony was held in Paris on October 16th. Celebrating the best banking innovators worldwide, it is a unique opportunity to discover the best banking innovators from around the globe.

Only nominated institutions are invited to attend the event. If your innovation is a finalist, you will be contacted by our team. However, a live broadcast is open to all who wish to view the event.

Information for the 2020 awards will be released soon.

 

Check out the 2019 CIG Awards Winners !

See who made it to the top last year and learn from the best case studies.

Check the Winners

Testimonials

“ It’s been another strong year for innovation in the industry, so we’re excited to learn more about this year’s entries. I wholeheartedly encourage financial institutions from across the globe to submit their innovations. ”

- Piercarlo Gera – Global Managing Director : Financial Services Distribution & Marketing Services – Accenture

Last year I was working for BAWAG PSK, and we decided to apply for this Innovation Award. And at the end of the day the Innovation of BAWAG PSK was the winner in the category workforce experience. It was such a great experience! I love that I have not missed this possibility... and that Efma and Accenture made it happen.

- Monika Edlinger – Innovation and cooperation manager – Bawag PSK

2019 Award Categories

Analytics & Artificial Intelligence

Innovations aimed at becoming a data-driven bank leveraging analytics and artificial intelligence at scale. Innovations in this category include for example analytics-dedicated center of excellence as well as data monetization initiatives and artificial intelligence solutions to provide new support and advisory services

#CustomerAnalytics      #ArtificialIntelligence    #DataMonetization #DataDrivenPersonalization

Digital Marketing & Communication

Innovations aimed at improving efficiency and effectiveness of the marketing funnel or at rethinking how the Bank reach Customers for marketing purpose in the digital space, also increasing customer and prospect awareness and boosting contact-to-sales conversion

#ContentPersonalization #ContentOptimization #NicheCustomerTargeting #NewCampaignConcepts #BrandAwareness #ProximityMarketing #Prospecting&Retargeting #Online&OfflineTrafficGeneration

Neobanks & Specialized Players

Innovations from Digital Attackers with banking license or new brands launched by incumbents aimed at creating scalable new end-to-end value proposition such as new mobile only brand or pan-European platform banks for SMEs. This includes innovative strategies and offering that enable faster and agile growth in terms of customer acquisition and segment penetration

#Fintech #Attackers #Neobanks #Agile #PlatformBanks #IncumbentsThatLaunchNeobanks

Offering Innovation

Innovations aimed at widening the traditional banking products offering plafond with niche-oriented products as well as value added services. Innovative products and services that bring the bank outside their traditional boundaries right into customer’s daily life and needs. This category includes innovations also in the payments arena that enable faster, easier and safer payments for customers

#ValueAddedServices #NicheOrientedOffering #NewProducts #DigitalPlatform #CustomerOriented #OpenBanking #API #ThirdParties #MobilePayments   #NFC #AccountToAccount #InvisiblePayments

Phygital Distribution & Experience

Inovations in Banks’ physical and digital distribution channels aiming to enhance and reinvent the Bank-Customer relationship and to change how Banks engage Customers at every touchpoint, providing a seamless and personalized experience. Innovations in this category may include new retail experiences, mobile or social as sales or service channel

#DistributionModelInnovation #Omnichannel #DigitalTransformation #DigitalSales #ExperienceMeasurement #GeolocatedServices #SeamlessExperience #NewBranchLayout #MobileSales #SocialSales #DigitalSME #DigitalCorporate

Social, Sustainable & Responsible Banking

Innovations that demonstrate an institution’s recognition and objective to address social issues (e.g. inclusion, diversity), to support SMEs in their development, to develop an environmentally-friendly policy,  and that demonstrate their desire to build and respect the trust customers place in them.

#UniversalDesign #BarrierFreeBanking #Unbanked #Underbanked #MicroCredit #SocialCrowdfunding #GreenBanking #Transparency #SocialImpact #EnvironmentalImpact

Workforce Experience

Innovations aimed at empowering Bank’s workforce or strengthening workforce methodologies and processes, leveraging technology to infuse high-value human touch in the relationship model. Innovations in this category may also include new tools or methods for measuring performance as well as initiatives that aim to diffuse a digital culture, facilitating long lasting behavioural changes

#WorkforceEmpowerment #HumanTouchinCustomerRelationship #DiffusedDigitalCulture #GamificationForBeahaviouralChange #ContinuousLearning #EmployeeExperience #DigitalLearning #DigitalHR

Our partnership and values

Efma


A global non-profit organization, established in 1971 by banks and insurance companies, Efma facilitates networking between decision-makers. It provides quality insights to help banks and insurance companies make the right decisions to foster innovation and drive their transformation. Over 3,300 brands in 130 countries are Efma members.
Headquarters in Paris. Offices in London, Brussels, Andorra, Stockholm, Bratislava, Dubai, Milan, Montreal, Istanbul, Beijing, Tokyo and Singapore.

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Accenture


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

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The Team

Don't hesitate to contact us !