DISCOVER THE INITIATIVE
A joint Efma and Accenture initiative, The Customer Insight & Growth Banking Innovation Awards (formerly known as the Distribution & Marketing Innovation Awards) have been serving as a catalyst for innovation in the banking sector since their inception in 2012. This global competition aims to identify and award the best ideas and practices that are transforming the industry for the benefit of the customer.
Top countries
We celebrate innovation from all around the world. Discover where the most disruptive banking projects come from !
Discover the initiative
Submit your Innovation
Stay tuned, the 2020 deadline will be announced soon
Since its launch in 2013, the Customer Insight & Growth Banking Innovation Awards have served as a catalyst for innovation in the retail banking sector and have helped banks build better disruptive strategies.
The 7th edition submitting period is now open!
Simply submit your most innovative projects now to enter the 2020 competition. You can even start submitting your project now and finalize it later.
Voting process
Nominees for each category will be shortlisted by the Efma Innovation Committee.
Efma members and non-members from financial institutions only visiting the website will vote for the 7 standard categories (excluding the Global Innovator category). To do so, they will establish a podium ranking of Gold, Silver, and Bronze, among the 6 nominees per category.
Voters will take into consideration the following criteria:
Originality / Impact / Universality
The award ceremony
Our yearly ceremony was held in Paris on October 16th. Celebrating the best banking innovators worldwide, it is a unique opportunity to discover the best banking innovators from around the globe.
Only nominated institutions are invited to attend the event. If your innovation is a finalist, you will be contacted by our team. However, a live broadcast is open to all who wish to view the event.
Information for the 2020 awards will be released soon.
Check out the 2019 CIG Awards Winners !
See who made it to the top last year and learn from the best case studies.
Testimonials
“ It’s been another strong year for innovation in the industry, so we’re excited to learn more about this year’s entries. I wholeheartedly encourage financial institutions from across the globe to submit their innovations. ”
- Piercarlo Gera – Global Managing Director : Financial Services Distribution & Marketing Services – Accenture
Last year I was working for BAWAG PSK, and we decided to apply for this Innovation Award. And at the end of the day the Innovation of BAWAG PSK was the winner in the category workforce experience. It was such a great experience! I love that I have not missed this possibility... and that Efma and Accenture made it happen.
2019 Award Categories
Innovations aimed at becoming a data-driven bank leveraging analytics and artificial intelligence at scale. Innovations in this category include for example analytics-dedicated center of excellence as well as data monetization initiatives and artificial intelligence solutions to provide new support and advisory services
#CustomerAnalytics #ArtificialIntelligence #DataMonetization #DataDrivenPersonalization
Innovations aimed at improving efficiency and effectiveness of the marketing funnel or at rethinking how the Bank reach Customers for marketing purpose in the digital space, also increasing customer and prospect awareness and boosting contact-to-sales conversion
#ContentPersonalization #ContentOptimization #NicheCustomerTargeting #NewCampaignConcepts #BrandAwareness #ProximityMarketing #Prospecting&Retargeting #Online&OfflineTrafficGeneration
Innovations from Digital Attackers with banking license or new brands launched by incumbents aimed at creating scalable new end-to-end value proposition such as new mobile only brand or pan-European platform banks for SMEs. This includes innovative strategies and offering that enable faster and agile growth in terms of customer acquisition and segment penetration
#Fintech #Attackers #Neobanks #Agile #PlatformBanks #IncumbentsThatLaunchNeobanks
Innovations aimed at widening the traditional banking products offering plafond with niche-oriented products as well as value added services. Innovative products and services that bring the bank outside their traditional boundaries right into customer’s daily life and needs. This category includes innovations also in the payments arena that enable faster, easier and safer payments for customers
#ValueAddedServices #NicheOrientedOffering #NewProducts #DigitalPlatform #CustomerOriented #OpenBanking #API #ThirdParties #MobilePayments #NFC #AccountToAccount #InvisiblePayments
Inovations in Banks’ physical and digital distribution channels aiming to enhance and reinvent the Bank-Customer relationship and to change how Banks engage Customers at every touchpoint, providing a seamless and personalized experience. Innovations in this category may include new retail experiences, mobile or social as sales or service channel
#DistributionModelInnovation #Omnichannel #DigitalTransformation #DigitalSales #ExperienceMeasurement #GeolocatedServices #SeamlessExperience #NewBranchLayout #MobileSales #SocialSales #DigitalSME #DigitalCorporate
Innovations that demonstrate an institution’s recognition and objective to address social issues (e.g. inclusion, diversity), to support SMEs in their development, to develop an environmentally-friendly policy, and that demonstrate their desire to build and respect the trust customers place in them.
#UniversalDesign #BarrierFreeBanking #Unbanked #Underbanked #MicroCredit #SocialCrowdfunding #GreenBanking #Transparency #SocialImpact #EnvironmentalImpact
Innovations aimed at empowering Bank’s workforce or strengthening workforce methodologies and processes, leveraging technology to infuse high-value human touch in the relationship model. Innovations in this category may also include new tools or methods for measuring performance as well as initiatives that aim to diffuse a digital culture, facilitating long lasting behavioural changes
#WorkforceEmpowerment #HumanTouchinCustomerRelationship #DiffusedDigitalCulture #GamificationForBeahaviouralChange #ContinuousLearning #EmployeeExperience #DigitalLearning #DigitalHR
Our partnership and values
A global non-profit organization, established in 1971 by banks and insurance companies, Efma facilitates networking between decision-makers. It provides quality insights to help banks and insurance companies make the right decisions to foster innovation and drive their transformation. Over 3,300 brands in 130 countries are Efma members.
Headquarters in Paris. Offices in London, Brussels, Andorra, Stockholm, Bratislava, Dubai, Milan, Montreal, Istanbul, Beijing, Tokyo and Singapore.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.
The Team
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